Zee Entertainment Enterprises Ltd. (‘Z’) is implementing the required efforts to build a future‑ready monetization engine with enhanced leadership capabilities in order to capture newer opportunities emerging in an evolving ecosystem. In line with this approach, the Company has announced the appointment of Prashant Shetty as Head – Advertisement Revenue, Broadcast & Digital, to further strengthen the advertisement revenue team.
In this role, Prashant will be based out of the Company’s headquarters in Mumbai and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.
Leveraging over two decades of experience garnered across the media and entertainment landscape, Prashant will be responsible for fortifying the Company’s advertising revenue agenda across linear television and Zee 5.
He will focus on accelerating revenue growth, strengthening strategic client partnerships, expanding market share and unlocking enhanced monetization opportunities across platforms. He will also propel the Company’s integrated sales approach by leveraging the convergence of Broadcast and Digital platforms to offer holistic value to partners, in line with the omni-channel strategy being implemented across the Company.
Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “At ‘Z’, we are fortifying an advertisement revenue architecture that seamlessly integrates, innovation and reach to offer holistic solutions for our partners across platforms. I am glad to welcome Prashant on board to accelerate our momentum across the broadcast and digital businesses and enhance our go to-market capabilities by driving deeper alignment between consumer and advertiser objectives.
“Our focus remains on actively shaping how brands participate in moments that matter to consumers. Prashant will play a pivotal role in driving this shift by building sharper market interventions and enabling a more outcome-driven sales culture that supports our long-term monetization ambitions,” Mehrotra said.
Prashant was previously associated with JioStar in the advertising sales ecosystem. He has also been associated with other entertainment and news companies including Sony Pictures Networks India, BIG FM, and Radio City amongst others.
As the Company further fortifies its broadcast and digital portfolio with compelling offerings, it is also laying a sharp focus on deepening client relationships and creating unique value propositions that drive measurable business outcomes.
With concerted efforts enhancing the business and leadership capabilities in parallel, the Company is building a strong foundation for the future to capitalize on emerging opportunities and reinforce its position as the preferred partner for brands.
