Surya Roshni has unveiled its new brand campaign, ‘Har Daur Mein Surya’, spanning categories including lighting, wires and cables, fans, home appliances, water pumps, PVC pipes, water tanks, and steel pipes.
Unlike the brand’s earlier campaigns, which focused on individual product categories, the new film places the Surya brand at the centre, reflecting on its journey of more than five decades, from building a strong association with Indian households to expanding its presence across global markets. The campaign highlights the brand’s efforts to remain relevant amid evolving lifestyles and changing generations while staying true to its core values.
Built on the thought that while every phase of life eventually gives way to the next, the relationships that endure are the ones people value most, the campaign reflects Surya’s journey of growing alongside changing consumer needs. More than a story of products, it reflects the familiarity and confidence the Surya brand has built over the years.
Marking a new chapter in the company’s brand journey, the campaign moves beyond product-led storytelling to bring Surya’s diverse portfolio under one shared identity. Through relatable moments across different stages of life, the film portrays how the brand has remained a part of everyday experiences, reinforcing its position as a company that has evolved alongside India’s growth over the past five decades.
Vasumitra Pandey, CEO – Lighting & Consumer Durables, Surya Roshni Limited, said, “Every era brings its own shifts—in technology, in lifestyle, and in what people expect from the brands they choose. While those changes continue, our focus has remained on building lasting relationships with our consumers. Our thought ‘Har Daur Mein Surya,’ reflects our commitment to remaining a dependable partner for consumers as their needs continue to evolve.”
The campaign will be released across digital and social media platforms, with the film available in Hindi to engage audiences across key markets. Reinforcing the thought, “Har Daur Badalta Hai, Par Saath Rehna, Zaroori Hai,” the campaign reflects the brand’s continued commitment to being present through different phases of consumers’ lives.
