Project Worldwide, an independent global network of specialized agencies, announces the launch of ‘Math of Marketing’, a proprietary Intellectual Property (IP) focused on marketing effectiveness and measurement in the Indian market.
Debuting with a study on marketing ROI, ‘Math of Marketing’ is positioned as a long-term strategic pillar for Project Worldwide. The IP is designed to function as an ongoing source of intelligence, bringing together CMOs and industry experts across B2B and B2C sectors to work toward shared benchmarks for 2026.
Chris Meyer, Global CEO, Project Worldwide said, “India is at a pivotal juncture where evidence-based marketing is the key to unlocking the next phase of economic growth. By launching this IP, we are establishing a rigorous foundation for understanding the drivers of brand value and commercial success in one of the world’s most dynamic markets.”
The ‘Math of Marketing’ IP is focused on addressing the balance between short-term ROI and long-term brand equity.
The initiative will offer ongoing insights into:
- The Metrics of Growth: Proprietary KPIs designed to connect brand health with business revenue.
- The Balance of Power: Frameworks to navigate short-term performance pressures alongside long-term brand building.
- The Retention Shift: Measurement of the ROI of customer marketing and loyalty as growth drivers.
- Future-Ready Frameworks: Analysis of AI adoption, attribution models, and evolving technology stacks in 2026.
- Experimentation Culture: Evaluation of marketing agility and investment efficiency across the industry.
The first major output from the IP will be the report titled ‘Math of Marketing: How Modern CMOs Measure What Matters’.
Rasheed Sait, CGO, Project Worldwide India/South Asia, said, “As India’s marketing ecosystem becomes increasingly complex, the industry needs more than just data—it needs a standardized language for success. With the launch of the ‘Math of Marketing’ IP, we are providing brands with the India-centric blueprints necessary to optimize media mix, creative effectiveness, and long-term investment.”
In the coming weeks, Project Worldwide will activate the IP through industry consultations, expert roundtables, and collaborative workshops aimed at addressing challenges within the Indian consumer market.
