PayU Finance and Swiggy announced a partnership at the Global Fintech Fest 2025 to introduce an embedded credit solution for Swiggy’s restaurant partners. The initiative aims to address financing challenges in the HORECA (Hotel, Restaurant, Catering) segment by providing credit facilities directly within the Swiggy ecosystem.
The solution offers unsecured credit of up to ₹25 lakhs through PayU Finance, using Swiggy’s network insights. Repayments are structured via an Equated Weekly Installment (EWI) model starting at 18% per annum, with no foreclosure penalties. Restaurant partners can apply through the ‘Instant Loan’ section on the Swiggy Partner app, with the full lending process—from application to disbursal—managed via the PayU platform.
PayU Finance’s proprietary underwriting models allow rapid credit decisions without extensive documentation such as bank statements or ITRs. The EWI structure aligns repayments with weekly Swiggy payouts, providing flexibility in loan management and supporting cash flow planning.
Deepak Mendiratta, CEO, PayU Finance, said, “This partnership is a transformative step for India’s restaurant ecosystem. By leveraging the strength of the Prosus ecosystem, combining Swiggy’s deep network insights with PayU’s advanced underwriting capabilities, we are not just providing credit, but building the financial infrastructure to fuel the next phase of growth for India’s vibrant food service industry. Through this collaboration, we are targeting an Annualized Run Rate of ₹300 crore in disbursals in the next FY, with a vision to exceed ₹1000 crore within three years.”
Ajit Panigrahi, VP – Financial Services, Swiggy, said, “Our restaurant partners are the backbone of India’s food delivery revolution, and this collaboration with PayU Finance will unlock unprecedented growth opportunities. With over 2.5 lakh restaurant partners on our platform, we expect this embedded credit solution to significantly boost restaurant growth by enabling our partners to invest confidently in expansion, equipment and innovation. We are committed to building a comprehensive financial ecosystem that will support the long-term success of every restaurant partner.”
This collaboration is expected to significantly impact India’s restaurant industry by providing formal credit access to establishments that have historically relied on informal financing sources. Building on PayU Finance’s success in empowering over 3.5 lakh merchants with tailored credit solutions, this partnership will amplify PayU Finance’s reach and benefit Swiggy by creating a transformative impact on the HORECA segment.
