Pavanjit S Bedi has announced that he is stepping into the role of Chief Marketing Officer – Foods at Hindustan Unilever Limited (HUL), marking a new chapter in his over two-decade-long journey with Unilever.
Sharing the update on LinkedIn, Bedi wrote, “I’m delighted to share that I will be stepping into the role of Chief Marketing Officer – Foods at HUL.”
Highlighting the significance of the portfolio, he added, “Few portfolios combine cultural relevance, scale and the opportunity for reinvention the way Foods does in India.”
Bedi underscored the changing consumer landscape and the mandate ahead: “As consumer behaviours evolve faster than ever, the challenge — and opportunity — is to build brands that feel both timeless and unmistakably contemporary. Looking forward to the work ahead.”
In his new mandate at HUL Foods, Bedi is expected to steer product innovation and digital marketing strategies as the company navigates evolving consumer preferences in one of India’s most competitive and culturally rooted categories.
Across a 20+ year career at Unilever, he has led several of the company’s flagship brands across Beauty & Personal Care and Foods, operating at what he describes as the intersection of innovation, culture and commerce.
Most recently, he served as Global Brand Vice President. Prior to that, Bedi was Global Brand Director for Pond’s in Singapore, where he delivered the global innovation programme with a strong regional focus on South Asia, Africa, the Middle East and Latin America, while also leading the brand’s e-commerce and digital mandate.
His earlier roles include Global Brand Director and Global Brand Manager for Lifebuoy, where he crafted and delivered the brand’s purpose-led social mission, building scale through public-private partnerships and advocacy at global platforms such as the UN. He also worked across Dove and Pears as Regional Brand Manager – South Asia, Skin Cleansing, driving innovation, mix creation and communication strategy.
Bedi began his career in sales with ASCM in the Kolkata metro region before moving into brand leadership roles within Unilever. Over the years, his experience has spanned India, Africa, the Middle East and Latin America, with a consistent focus on sharp positioning, premiumisation, purposeful innovation and disciplined execution.
