After consumer response across Bengaluru, Mumbai, Delhi, Hyderabad, and Kolkata, Myntra announces the expansion of its M-Now delivery service to Pune. Shoppers in the city can get fashion, beauty, and lifestyle products starting 30 minutes.
Pune, with its large base of IT and working professionals, is the next step in Myntra’s M-Now expansion strategy. Customers can access over 20,000 styles across 600 brands. M-Now will operate through 8 dark stores across Pune, supporting the 30-minute delivery service.
During a pilot phase in Pune during the Myntra Big Fashion Festival (BFF), M-Now recorded a 4X increase in orders over usual days. Women’s Western Wear, Men’s Casual Wear, and Women’s Indian Wear were in demand, with increased purchases of Indian wear during Ganesh Chaturthi. Some popular brands on M-Now in Pune during the pilot phase include Levi’s, USPA, Puma, Libas, Kalini, The Souled Store, Jack & Jones, Jompers, CeraVe, Maybelline, Metro, Mochi, Fossil, CASIO, Titan, Rare Rabbit, adidas, ASICS, Inc5 among others.
Maneesh Kumar Dubey, Vice President, Category Management, Myntra said, “Pune has emerged as a vibrant confluence of culture, youth, technology and fashion, making it an important market on the M-Now roadmap. The festive season provided the perfect launchpad, with our pilot phase seeing a sharp 4X surge in orders during the recently concluded Myntra Big Fashion Festival and increased demand around Ganesh Chaturthi, especially for Indian wear. This expansion underscores Myntra’s commitment to delivering speed, convenience, and an elevated fashion experience to customers across India.”
M-Now’s Pune launch coincides with the festive season and increased shopping activity. The service allows customers to shop for outfits, beauty, and lifestyle products closer to their events or needs.
Overall, M-Now has grown 2.5X every quarter. Women’s Western Wear, Women’s Indian Wear, Men’s Casual Wear, and Beauty and Personal Care are among the most requested categories.
