EBG Group, the Indian conglomerate with interests across Mobility, Health, Realty, Lifestyle, Food, Services, Technology, and Education, announces the onboarding of Indian actor Mrunal Thakur as brand ambassador for its project, Carlton Wellness. The association aligns with EBG Group’s plans to build a regulated wellness and wellness-hospitality ecosystem.
Effective from FY 2025–26, the partnership will feature Mrunal Thakur across Carlton Wellness brand films, digital storytelling initiatives, experiential wellness campaigns, flagship property launches, and brand programs, to be rolled out in a phased manner across India.
Dr. Irfan Khan, Chairman and Founder, EBG Group said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer.”
Dr. Irfan Khan, added, “Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”
Mrunal Thakur, said, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
Under its partnership with EBG Group, Carlton Wellness Group is being developed as an integrated wellness-hospitality platform spanning wellness resorts, destination retreats, city and hotel-based wellness spas, and wellness-oriented vacation homes and residences. The model integrates clinical and experiential wellness offerings including Ayurveda, naturopathy, mindfulness, and hydrotherapy, while aligning global wellness standards with Indian lifestyles, with a focus on longevity, preventive care, and quality of life.
Currently, multiple Carlton Wellness Spa formats are set to be operational across select partner locations, with licensed spa projects active within hospitality and real estate developments. Flagship Carlton Wellness retreat and resort projects are at advanced stages of development and are expected to be operational in Ahmedabad, Indore, and Manipal.
Carlton Wellness has also confirmed expansion plans across Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and Manipal.
Looking ahead to 2026, the roadmap includes expansion across Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand, and select NCR and metro hubs. Planned developments include 20–30 wellness spas in metros and Tier-1 cities, 4–6 destination wellness retreats, 2–3 boutique wellness resorts in nature-led or coastal locations, and 1–2 wellness residential or vacation home projects.
Based on this expansion pipeline, the EBG-Carlton platform projects revenues of ₹80–120 crore in FY 2025–26, increasing to ₹180–250 crore in FY 2026–27. Revenue streams are expected to include spa operations and memberships, retreat and resort bookings, licensing and revenue-share models, managed wellness vacation homes, and curated brand collaborations and wellness programs.
Over the next five years, the alliance plans to establish flagship assets and urban spa presence by 2025–26, expand to over 50 wellness touchpoints by 2027–28, and pursue international expansion into GCC and Southeast Asian markets by 2029–30.
With Mrunal Thakur as brand ambassador, EBG Group and Carlton Wellness are positioning their offerings around wellness, longevity-focused practices, and hospitality-led experiences.
