Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, announces the launch of its latest brand film. The film presents a narrative focused on how colour can influence shared moments within homes.
Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film continues the journey of the Opus Boy, who represents transformation through colour. The opening scene depicts a family seated at the dining table, engaged with individual devices, with limited interaction among them.
As the film progresses, the Opus Boy introduces colour into the space. The dining table changes visually, prompting the family members to put their devices aside and engage with one another. The setting transitions from a static environment to one that reflects interaction and shared presence.
The film reflects Birla Opus Paints’ perspective that colour extends beyond visual appeal and plays a role in shaping everyday living spaces. It presents homes as places where shared time and interaction take place.
Inderpreet Singh, Head – Marketing, Birla Opus Paints said, “Through our new campaign, we wanted to capture a relatable situation within families today. We are more connected digitally than ever before, yet somehow more distant from the people in our homes. It’s easy to be seen together and yet not be connected. Through the film, we have shown how colour can bring that feeling of togetherness back into our homes. This reflects what Birla Opus Paints truly stands for, transforming not just spaces, but also bringing families together.”
Sachin Kamble, Chief Creative Officer, Leo India said, “Rooted in the ‘Duniya Ko Rang Do’ philosophy, Birla Opus Paints has used a unique animation style to tell stories of transformation since 2024. The new campaign highlights how colour can cut through today’s distractions and bring families closer, celebrating togetherness and the beauty of shared moments.”
