Motorola, a global mobile technology and innovation company and AI smartphone brand*, announces the launch of its global campaign “Football is Calling” as the Official Smartphone Partner of the FIFA World Cup 26™. Designed to connect with billions of football fans worldwide, the campaign celebrates the passion, emotion, and identity of fandom, enabling supporters to capture, share, and relive their FIFA World Cup™ experiences through Motorola smartphones.
Every four years, the FIFA World Cup takes over the world – changing routines, sparking late-night celebrations, and uniting billions through football fever. The last tournament alone saw hundreds of millions of posts and billions of social interactions, highlighting the scale of engagement around the sport.
In India, fans follow every goal, every reaction, and every rivalry, from watch parties to social feeds and short-form videos – all on their smartphones. With “Football is Calling”, Motorola positions itself within the fan journey, connecting everyday moments to the experience of fandom.
At the core of the campaign is a hero film developed in collaboration with Matter + Energy, capturing the energy of football fandom. The film traces a fan’s FIFA World Cup journey—from the thrill of securing tickets to celebrating iconic moments with fellow supporters. Throughout this journey, Motorola devices feature as tools that allow fans to capture emotion, express themselves, and carry the tournament experience with them – reflecting that when football is calling, fans always answer.
In India, football is a cultural phenomenon. Fans light up stadiums, streets, and screens alike, sharing goals, cheers, and rivalries online. Motorola is present across these moments, enabling fans to capture and share their World Cup experiences with clarity and speed. The brand is extending this culture by enabling fans to engage, share, and document football moments across platforms.
T.M. Narasimhan, Managing Director, Motorola India said, “With the ‘Football is Calling’ campaign, our goal was to bring the spirit of the FIFA World Cup closer to fans by putting both people and technology at the heart of the experience. Through thoughtful design, advanced AI, and powerful cameras, Motorola devices empower fans to capture the energy of the crowd, the emotion of every goal, and the joy of sharing those moments in real time. In markets like India, where fans experience the World Cup through their phones, our devices help them stay connected to every match, creating and sharing memories as they happen.”
