Kinder Schoko-Bons Crispy, from the house of Kinder, brought its cricket season campaign ‘Cheer to Win’ to a close with an exclusive consumer meet-and-greet in Mumbai. The 2026 Men’s T20 World Cup, Indian cricket captain – Suryakumar Yadav, celebrated cricket and togetherness with the winning families from across India.
Built around cricket as a shared family passion, ‘Cheer to Win’ invited families to come together and create original cheers for their favourite cricketers and win exclusive experiences with them. Consumers participated by scanning QR-enabled promotional packs and submitting unique cheers along with family photographs and/ or videos. Winners were selected based on creativity and spirit, transforming cricket fandom into a shared family experience.
The Mumbai event marked the culmination of the campaign journey, taking participation beyond packs and screens into a real-world experience. Winning families had the opportunity to interact with Suryakumar Yadav, share their cheers, click pictures, participate in fun activities and create moments they will cherish for years to come. The event was filled with energy, laughter and family bonding, making it an experience for the winners.
Amplified through a digital campaign featuring Suryakumar Yadav alongside Indian cricketers Mohammed Siraj and Arshdeep Singh, the initiative encouraged families to celebrate the cricket season through creativity, participation and shared moments.
Zoher Kapuswala, Marketing Head, Ferrero India said, “Cheer to Win’ was built around a simple insight that cricket is often experienced together with families. We moved away from a broadcast to conversations where we wanted to create an avenue for participation that felt authentic, to the cricket season and give consumers an opportunity to engage beyond viewing. Bringing campaign winners and their families together for this special meet-and-greet with Suryakumar Yadav has been incredibly rewarding. It truly reflects Kinder Schoko-Bons Crispy’s commitment to bringing its promise of family bonding to life by bringing them together.”
Suryakumar Yadav, Cricketer said, “What made Kinder Schoko-Bons Crispy ‘Cheer to Win’ campaign special for me was seeing the incredible energy and creativity that families brought to their “cheers”. Cricket has always been about connection and shared emotions.Meeting the winning families made that even more precious. I’m delighted to have been part of this campaign that celebrated the joy of cricket and brought families together in such a memorable way.”
With ‘Cheer to Win’, Kinder Schoko-Bons Crispy brought together cricket fandom, creativity and family participation, turning a season of cheering into experiences, families could celebrate and remember together.
