Inega and The Artists Project (TAP) announces a strategic merger to form a creative artist management alliance across fashion, entertainment, advertising, and digital culture. The partnership brings together two organisations with a shared vision to build a management ecosystem.
Founded in the 1990s, Inega began as a performance artists’ management company, facilitating talent at platforms such as the Filmfare Awards and Femina Miss India, and producing over 100 fashion shows globally. As the industry matured, it evolved into structured talent management, becoming a talent management agency focused on sustained career building and industry stewardship.
Launched in 2015 by Debjoy Ray, TAP introduced formal representation frameworks for photographers and later expanded to stylists and hair and makeup artists, establishing itself as a dedicated creative artists’ agency.
The merger is rooted in philosophical alignment rather than consolidation. Both organisations share a belief that representation is built through experience, trust, and continuity. By integrating institutional knowledge, industry networks, and commercial frameworks, the alliance enables operational precision while ensuring stability for artists and partners.
Ankit Mehta, Group Head, Inega said, “This alliance represents continuity more than change. We share a belief that meaningful representation is built over years. Together, we are creating an institution that supports artists across disciplines while preserving independence and integrity.”
Aashna Bainik, Director, The Artists Project said, “TAP was created to bring structure and long-term thinking to creative representation at a time when it didn’t exist. This alliance strengthens that foundation and allows us to build at scale with clarity and intent.”
The combined roster spans directors, photographers, videographers, stylists, hair and makeup artists, actors, models, and creators across cinema, fashion, branded content, and digital platforms, alongside independent verticals. Represented talent includes Rohan Shrestha, Yianni, Elton Fernandez, Vaishnav and Apeksha of The House of Pixels, Deepa Verma, and Edward Lalrempuia.
The alliance operates through a federated structure in which each vertical retains independent leadership and strategic direction, preserving autonomy while leveraging shared credibility and scale.
