As concerns around excessive screen time among young children continue to grow, Godrej Vikhroli Cucina has launched ‘Kitchen Adventures’, a new initiative developed in collaboration with chef Anahita Dhondy. The launch comes against the backdrop of changing mealtime habits among Indian families, where screens are increasingly becoming a fixture at the dining table.
A 2025 AIIMS study on screen use among toddlers in Haryana found that allowing children to use devices during meals was among the strongest predictors of excessive screen time in early childhood, with one in ten parents admitting they relied on screens to encourage their children to eat.
Timed to coincide with the back-to-school season, when children return home with new experiences, questions and social interactions, ‘Kitchen Adventures’ seeks to turn mealtimes into opportunities for engagement and conversation. Conceived around the idea that food can spark curiosity and dialogue, the initiative features a specially designed bowl created with Dhondy, who is also a young mother.
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She calls her creation Bubs, the Balanced Bunny Bowl, a playful nod to Bugs Bunny brought to life on a plate. The first lesson arrives with Bubs’ face, a soft pink sandwich made with Godrej Jersey curd, tinted gently with beetroot juice and filled with a Godrej Jersey paneer mix. On open-mindedness and accepting different perspectives: “Bubs isn’t your usual cartoon bunny. He is pink, brown, black, or even spotted! Every bunny is unique…”
Then come the ears, one leaf of purple cabbage and one of green. On diversity and harmony, gently pushing back on colour prejudice: “Some bunnis have different coloured ears. We don’t need to look or feel the same to be loved. Every bunny is special and deserves a play buddy like you”; Children will meet people who look, move, communicate, or experience the world differently from them. Those differences shouldn’t be a reason to exclude, avoid, or treat someone differently.
A cherry tomato half becomes the nose, black olive slices the eyes, and the whiskers are drawn out in spring onion, left green. On agency, freedom of choice and individuality: “Moustache of spring onions. Bubs chose that colour herself! because we all get to choose what we like and who we are; that’s what makes each of us special.”
Bubs comes to rest on a bed of spinach rice standing in for a lawn, and last comes her bowtie of oranges at its centre. On balance and embracing the different seasons of life: ” A little sour, a little sweet; just like life. The ups and downs make each day special”
Commenting on this, Chef Anahita Dhondy said, “A meal is the one moment in the day that already belongs to you and your child. All Bubs does is give you something to talk about while it lasts.”
Commenting on this, Shantanu Raj, Head of Marketing, Godrej Jersey, said, “In Indian households, values are often passed on through everyday rituals and shared experiences, with the dining table remaining one of the most meaningful spaces for connection. As lifestyles become increasingly fast-paced and screen-led, these moments matter even more. Food has the unique ability to bring together nourishment, imagination and conversations that help children understand kindness, individuality, acceptance and balance in ways that feel natural. At Godrej Jersey, we believe nutrition supports not just physical growth, but also the small everyday moments through which families shape values, perspectives and memories that stay with children for life.”
Four small ideas, about openness, harmony, individuality and balance, land before the plate is even finished, carried in by curiosity rather than instruction. Godrej Vikhroli Cucina isn’t asking parents to fight the screen for their child’s attention. It’s handing them a plate that already has it built with the goodness of Godrej Jersey.
