Bvlgari has announced the appointment of Shahid Kapoor as its Friend of the House for fragrances in India. This partnership marks the first collaboration between Bvlgari and a male personality in the Indian market.
As a representative for the brand, Kapoor will showcase a selection of the Maison’s fragrances, including the Bvlgari Man and Bvlgari Le Gemme collections.
Each product line expresses a different element of the Bvlgari scent portfolio. The Bvlgari Man collection is themed around the connection between humanity and natural elements, while the Le Gemme collection draws design and olfactive cues from gems found in nature.
The brand collaboration intends to strengthen Bvlgari’s market footprint and consumer engagement in the premium fragrance sector across India through targeted promotional activations and brand campaigns.
Shahid Kapoor Brand Ambassador, said, “I’ve always believed that fragrance is an extension of one’s personality. What stood out to me about Bvlgari is how every scent feels distinctive, confident, and memorable in its own way. I am delighted to begin this journey with the Maison.”
