Gemini has strengthened its engagement with local communities in Maharashtra through its participation in the Pandharpur Wari, introducing a range of initiatives aimed at supporting pilgrims and celebrating the state’s cultural traditions.
As part of the initiative, four Gemini Seva Vans were flagged off from Pune, equipped with charging stations to help Warkaris stay connected with their families during the pilgrimage from Pune to Pandharpur. The company will also supply Gemini Groundnut Oil to restaurant partners distributing snacks to pilgrims during the yatra, along with distributing one lakh transparent utility pouches to help devotees protect valuables during the monsoon, as well as pocket aartis and commemorative keychains as useful keepsakes.
Shailesh Khurana, Senior Director, Go-to-Market Retail, Cargill Food South Asia said: “Maharashtra has been home to Gemini for decades, and over years, we have had the privilege of becoming part of the everyday households. The Pandharpur Wari is one of Maharashtra’s most cherished traditions bringing together lakhs of devotees in a remarkable expression of faith, service and community unity. It is our honor to be part of this journey and help the devotees in their journey to Pandharpur.
“We hope to make the pilgrimage a little more comfortable for devotees while reaffirming our commitment to the people and communities of Maharashtra. For us, being a trusted brand also means standing alongside communities during moments that hold deep cultural and emotional significance,” Khurana said.
