foundit has launched the second film in its ‘Boss Aaj Kal’ campaign featuring Jasprit Bumrah, following his Player of the Tournament performance at the T20 World Cup. The film builds on the campaign’s central idea that when employees have access to real opportunities, workplace dynamics begin to shift in their favour.
Extending the ‘Boss Aaj Kal’ narrative, the new film uses humour to capture this subtle but powerful change, with Bumrah symbolising the quiet confidence that comes from having options. By drawing parallels between the cricketer’s match-winning impact and the platform’s role in empowering job seekers, foundit reinforces its positioning around enabling professionals to take control of their career journeys.
Anupama Bhimrajka, VP Marketing, foundit said, “Bumrah’s ability to change the dynamic of a match with a single delivery is exactly what foundit does for job seekers: it shifts the equation. This film is about that moment of quiet confidence. When you know the right opportunity is within reach, everything changes, including how the room treats you.”
That same quiet confidence, the kind that comes from having real options, is what foundit puts in the hands of every job seeker. With 277K+ jobs added every month across sectors and an AI-powered platform built to surface the right opportunity at the right moment, foundit gives professionals the same edge Bumrah brings to crucial moments.
The film titled ‘Boss Aaj Kal | Film 2 | Jasprit Bumrah x foundit’ will run across digital and social media platforms.
