Flipkart has expanded the promotion of its GOAT Sale with an activation on the set of India’s Best Dancer, bringing a live goat onto the show as part of its marketing campaign.
The e-commerce platform amplified the GOAT Sale during the show’s fifth season, which features judges Karisma Kapoor, Javed Jaffrey, Terence Lewis and Geeta Kapur, with Haarsh Limbachiyaa as host.
The activation is part of Flipkart’s broader campaign for the GOAT Sale, which has included multiple marketing initiatives. Earlier, the company deployed branded mobile vans outside offices of a rival e-commerce player, displaying messages highlighting GOAT Sale offers and directing viewers to a dedicated landing page through QR codes.
Flipkart has also launched a campaign featuring Don, an albino buffalo that gained attention online. Created by Talented, the campaign portrays Don as the face of the GOAT Sale, with the animal selecting daily deals from discount options presented by Flipkart executives.
The Flipkart GOAT Sale commenced on July 4, with the company using a mix of television integrations, on-ground activations and digital campaigns to drive awareness around the event.
