EBG Group, has announced the expansion of its flagship food and beverage brand, Natuf Café, with plans to establish it as one of India’s QSR chains in the coming year.
This expansion is not just about numbers; it is about empowering India’s next generation with food that is protein-rich, low-carb, low-fat, low-sugar, and always plastic-free. By bringing the vibrancy and authenticity of Levantine cuisine to Indian cities, Natuf Café is setting a new benchmark in the quick-service restaurant industry.
Natuf Café’s growth strategy includes a mix of corporate-owned and franchise stores, cloud kitchens, and exclusive retail cafés to serve India’s young, aspirational population.
As part of this expansion, EBG Group is set to drive retail store developments with an investment range starting from ₹10–75 lakh per location in the upcoming year, reinforcing its commitment to scaling the Natuf brand across India.
Over the next 12 months, Natuf Café plans to establish 100+ stores across India by the end of 2026, spanning both corporate-owned and exclusive outlets. Alongside this expansion, the brand aims to 2X its revenue by the end of this financial year, fueled by rapid market entry, strong infrastructure, and rising consumer demand for authentic and nutritious cuisine.
Natuf Café stands apart from mainstream QSRs by offering wholesome Levantine-inspired meals that balance global flavors with nutrition and wellness. Each outlet is backed by a plastic-free supply chain, aligning with EBG’s People–Planet–Profit philosophy.
From colorful hummus bowls to protein-packed wraps and fresh, low-sugar offerings, Natuf Café is redefining fast food as healthy, authentic, and planet-conscious without compromising taste or convenience.
Hari Kiran, Co-founder & COO at EBG Group, said, “At EBG, we build for People–Planet–Profit. With Natuf Café, we are bringing food that not only delights taste buds but also supports healthier lifestyles and a sustainable future. This is about more than expansion; it is about scaling a movement.”
Amer Juneidi, Founder & CEO of Natuf said, “At Natuf, we see food as more than nourishment it is heritage, connection, and culture on a plate. Bringing Levantine flavors to India is deeply personal to me, a way of sharing my roots while embracing India’s dynamic culinary future. With this partnership, we are proud to scale authentic, protein-rich, and plastic-free Levantine cuisine across the country, while keeping health, authenticity, and sustainability at the heart of every meal,”
