Devgn CineX has appointed Ajay Agrawal as its Chief Executive Officer, adding a new leadership role as the company focuses on building a customer-centric and experience-led cinema exhibition brand. With more than two decades of leadership experience across BFSI, Infrastructure, Fintech and Manufacturing, Ajay Agrawal brings a blend of strategic vision, commercial acumen, and operational excellence.
Throughout his career, he has led business transformation, growth initiatives, project development, and customer-centric operations across business groups, including organizations associated with ICICI, Tata, Reliance, Birla, Bharti and other corporates.
His experience in building and nurturing consumer-facing businesses, developing large-scale projects, and driving sustainable growth positions him to lead Devgn CineX into its next phase of expansion.
As CEO, Agrawal will spearhead Devgn CineX’s growth strategy, expansion roadmap, innovation agenda, and customer experience transformation, while strengthening the company’s position as a premium entertainment and lifestyle destination brand.
Ajay Devgn, Promoter, Devgn CineX, said, “The future of cinema lies in creating experiences that audiences cannot replicate elsewhere. As we build Devgn CineX into a benchmark for premium entertainment, we need leadership that combines vision, execution excellence, and a deep understanding of consumer expectations.
“Ajay Agrawal brings all of these qualities and more. I am confident that under his leadership, Devgn CineX will accelerate its growth journey and establish new standards for the industry,” Devgn said.
Ajay Agrawal, CEO, Devgn CineX said, “I am honored to lead Devgn CineX at this exciting stage of its journey. With experience across consumer facing industries, I learnt how customer-centric innovation drives lasting growth.
“Devgn CineX has a strong foundation and a unique opportunity to redefine the cinema experience through innovation, operational excellence, and exceptional guest experiences. Together with our team and partners, we will build a future-ready entertainment brand that sets new industry benchmarks,” Agrawal added.
Under Agrawal’s leadership, Devgn CineX will continue to invest in innovation, expansion, and customer-centric initiatives, delivering world-class cinema, hospitality, and entertainment experiences while creating sustainable value for all stakeholders.
