Beyond Snack has appointed Devanshi Shah as Head of Marketing. Shah joins the banana chips brand after more than four years at Epigamia, where she worked across media, creative and brand marketing.
Shah announced the move on LinkedIn, writing, “After 4 incredible years at epigamia, I’m taking on a new role as Head of Marketing at Beyond Snack. Excited to build, learn and make some noise in a category I’m already obsessed with! From yogurt to banana chips!”
Before joining Beyond Snack, Shah served as AVP – Marketing at Epigamia from April 2024 to July 2026. She previously led Media and Creative at the brand from April 2022 to March 2024.
Shah began her brand-side career at Vedant Fashions, where she held roles including Assistant Brand Manager and Marketing Manager for Manyavar-Mohey. She later worked as Brand Strategy Consultant at Safecup Impact Lab and Brand Strategist at The Womb Communications.
She also spent time at Creativeland Asia, including as Creative Partner – Strategy, and began her career with a marketing internship at GroupM.
At Beyond Snack, Shah will lead the marketing function as the brand looks to strengthen its presence in the packaged snacks category.
