CEREGROW, Nestlé India’s nutrition brand for kids, launches a new brand film rooted in a simple insight – kids have small tummies; it is easy to fill them up, but filling them with nutrition is the key difference.
Through a relatable narrative where a ‘wise kid’ explains nutrition to her mother, the film reflects a common situation faced by parents of young kids. While children often eat small portions, those limited amounts need to provide meaningful nutrition.
The campaign outlines how nutrient-dense foods such as CEREGROW can help during early childhood, a phase associated with growth and development.
Speaking about the campaign, Vineet Singh, Head – Nestlé Nutrition, India, Nestlé India said, “Early childhood is a critical phase of growth and development, and nutrition plays a vital role during these formative years. Kids have small stomachs, needing nutrient-dense foods to ensure appropriate nutrition.
“Through this film, we aim to reassure parents that in addition to the food they lovingly prepare, CEREGROW, made from grains and milk, and with nutrients such as Protein, Iron and Omega 3(ALA) can help support normal growth and development,” Singh said.
A 360-degree campaign is planned to extend the brand film across multiple touchpoints. The film will be released across television and digital platforms in multiple languages. Short-format videos highlighting product attributes will also be released across digital and social platforms.
