The World Pickleball League (WPBL) has announced an exclusive digital streaming partnership with Sony LIV, strengthening the league’s online footprint as it gears up for its second season. The association is aimed at expanding WPBL’s reach among digital-first sports audiences and building momentum for the fast-growing sport in India.
Season 2 of the World Pickleball League will feature seven teams owned by a high-profile line-up of celebrities, including Samantha Ruth Prabhu, Atlee, Rishabh Pant, Sunil Gavaskar, Rakul Preet Singh, Jackky Bhagnani, and Riteish and Genelia Deshmukh.
All 120 matches of the World Pickleball League Season 2 will be streamed live and on-demand on Sony LIV, offering pickleball action, celebrity participation and access across devices. The partnership enables viewers to watch every match, key moments and additional content on the platform.
The World Pickleball League is affiliated with the All India Pickleball Association (AIPA), Asia Federation of Pickleball (AFP) and the United World Pickleball Federation (UWPF).
Gaurav Natekar, Founder and CEO, World Pickleball League said, “Our partnership with Sony LIV is a key step in expanding WPBL’s digital reach and deepening our connection with fans across India. Sony LIV enables us to reach new audiences where they are today, on mobile and connected devices. Season 2 represents a significant leap for the league, with more teams, more matches and a growing pool of international and Indian talent. This collaboration aligns perfectly with our vision of building a scalable, fan-first league with a strong global appeal.”
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India said, “Pickleball is creating a new wave of sports engagement with its high-octane action and celebrity endorsement. The first edition of the league established pickleball as a strong urban contender by drawing high engagement from audiences across key metros. Through our continued partnership with the World Pickleball League, Sony LIV is proud to offer fans seamless live and on-demand access to every match, key moments and behind-the-scenes action, delivering an immersive experience that connects with today’s digitally savvy and sports-loving generation.”
World Pickleball League Season 2 will feature 120 matches played over 13 days, compared with 90 matches in the inaugural season. The upcoming season will include participation from 56 players representing 18 nations.
With Sony LIV as the official digital streaming partner, the World Pickleball League will make Season 2 available to viewers through live and on-demand digital coverage.
