Bangla ZEE5 unveils its Durga Pujo campaign, ‘#AmarBhashaAmarGolpo’, an integrated festive campaign designed to make Pujo entertainment more inclusive, accessible, and deeply connected to Bangla audiences. The campaign is accompanied by a brand film that brings together many stories of the season, uniting in a shared spirit of joy during Durga Pujo — from a little girl sketching the goddess’ eyes, to a female priest leading a ceremony, an electrician balancing work and fatherhood, and an unexpected festive meet-cute.
At the heart of the initiative is the Pujo Special Offer, giving subscribers the chance to enjoy the platform at a festive price. With the coupon code PUJO59, the monthly Bangla plan is available at ₹59 instead of the regular ₹99, making it easier for families to come together and enjoy their favourite Bengali stories this season.
From 22 September to 2 October, a curated line-up of popular TV shows including Chirodini Tumi Je Amar, Jowar Bhata, SIT, Kone Dekha Aalo will be available at no cost on Bangla ZEE5, creating a festive window for family viewing. The platform is also livestreaming rituals from Pujo pandals, alongside 35–40 VOD specials, allowing the sacred rituals and ceremonies to be experienced from home.
Rusa Banerjee, Business Head, Bangla ZEE5 said, “Durga Pujo is not just a festival; it is the heartbeat of Bengal, a celebration that brings people together across generations and communities. With ‘#AmarBhashaAmarGolpo,’ we wanted to capture this living heartbeat and carry it into every home. Our brand film and campaign echo the spirit of inclusion and togetherness, showing how Pujo is experienced in many different ways yet unites in one joyous spirit. From the PUJO59 festive offer and free TV shows to live pandal streams and community activations, every element has been designed to bring audiences closer to the essence of Pujo with Bangla ZEE5.”
Kartik Mahadev, Chief Marketing Officer, ZEE5 and Zee Entertainment Enterprises Limited said, “In a vibrant market like Bengal, Durga Pujo is when the state celebrates its culture in its richest form – through stories, music, pandal hopping, and shared moments. With ‘#AmarBhashaAmarGolpo,’ we’ve created a campaign that feels like home. It speaks to the very core of Pujo; its emotion of togetherness, nostalgia, and newness all at once. This is our commitment to the market to stay rooted in its culture even as we reimagine stories for a digital-first generation.”
Bangla ZEE5 premiered Mahalaya — Jago Maa Jago Durga, a program traditionally appointment viewing, and made it available on-demand. The special drove a jump in subscriptions and allowed audiences to relive the moment at their own convenience.
Extending the campaign beyond digital screens, Bangla ZEE5 is rolling out outdoor branding across the city through banners and cab wraps. The creatives spotlight Mrigaya – The Hunt, a multi-starrer box office film and Bangla ZEE5’s Pujo offering, alongside other titles paired with quirky, colloquial Pujo liners that capture the local idiom and festive spirit. Featured shows include the upcoming Bangla ZEE5 original series Ganoshotru, as well as popular titles Abar Proloy, Bibhishon, and Bohurupi.
Bangla ZEE5 is also engaging with 50 residential complexes where Durga Pujo celebrations are hosted. Through RWA partnerships, the campaign will bring on-site screenings, festive activities, and the PUJO59 offer directly to apartment Pujos and neighbourhood gatherings.
