Aviva India, a private life insurance company, announces the appointment of Harshit Agrawal as its Head of Marketing. Agrawal brings over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors.
Prior to joining Aviva India, he held roles at Clix Capital and Muthoot Blue Group, where he led initiatives focused on brand visibility, digital adoption, and customer engagement. Earlier in his career, he worked with organisations such as BC Web Wise and Dentsu Webchutney, contributing to integrated marketing strategies and growth across brands.
In his new role, Agrawal will lead Aviva India’s marketing function, focusing on brand positioning, customer engagement, and marketing initiatives aligned with the company’s strategic growth priorities.
Asit Rath, MD and CEO, Aviva India said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”
Harshit Agrawal, Head of Marketing, Aviva India said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”
This appointment is a move to elevate Aviva India’s marketing approach and its vision of making life insurance a part of everyday life.
