Apparel Group, a fashion and lifestyle retail conglomerate, reaffirms its position in shaping India’s modern retail story. The Group’s operations for the footwear and accessories brand, ALDO, highlight its ongoing commitment to bringing international brands to the Indian market.
ALDO has launched Try Every Thing, a new campaign and brand evolution in India. Strengthening its presence, Apparel Group has partnered with actors Rasha Thadani and Vedang Raina as brand ambassadors for the Festive Collection FW25. The collection celebrates self-expression, experimentation, and discovery during the festive season.
Try Every Thing is inspired by life’s defining stages—discovering passions, people, and self. Aimed at a generation experiencing first jobs, fresh starts, and personal milestones, ALDO presents itself as a companion encouraging style, curiosity, and comfort. In India, this is expressed through the festive collection of footwear and handbags featuring jewel tones, metallic accents, and embellishments, combined with ALDO’s Pillow Walk™ comfort innovation.
The FW25 Festive Collection brings styles for men and women. For women, it includes heels, stilettos, boots, and clutches with sequins, metallics, and jewel tones. For men, it features loafers, sneakers, and accessories with gloss and metallic details. The collection balances bold design with comfort for festive occasions.
Rasha Thadani, Brand Ambassador, ALDO India said, “Try Every Thing instantly spoke to me—it’s bold, exciting, and all about pushing yourself to embrace what’s new. To me, this association with ALDO feels natural, because fashion is one of the ways I express every side of myself. This festive collection lets me explore that joy and sparkle in my own way.”
Vedang Raina, Brand Ambassador, ALDO India said, “What I love about Try Every Thing is that it doesn’t feel like a campaign, it feels like a mindset. It’s about those firsts, the little risks, and the thrill of experimenting. That’s exactly why I’m proud to associate with ALDO—it’s not just style, it’s about living every moment fully, and the festive edit captures that energy perfectly.”
The duo will represent ALDO’s FW25 Festive Collection, curated to capture the festive season’s spirit of bold and distinctive style.
Abhishek Bajpai, CEO, Apparel Group India Pvt. Ltd. said, “Apparel Group has always been at the forefront of curating and delivering world-class retail experiences for the Indian consumer. The partnership with Rasha Thadani and Vedang Raina for ALDO’s Festive Collection FW25 is a strategic move that perfectly captures the brand’s youthful, bold, and fashion-forward spirit. This collection is not just about footwear and accessories; it’s about celebrating personal style and the collective joy of the festive season in a truly modern way.”
The Try Every Thing campaign reflects ALDO’s commitment to experimentation and cultural connection. With new ambassadors, product storytelling, and experiences, ALDO aims to inspire consumers to step out of their comfort zone. The FW25 festive collection repositions ALDO India at the intersection of personal style and self-discovery.
