VibeTheory, an AI-powered creative experience and digital transformation company co-founded by Amit Dhawan and Preetesh Chouhan. VibeTheory is built on the belief that existence is about flow, not force. The company sees AI not as a visible layer but as the quiet rhythm beneath everything it creates. Its purpose is to make ideas easier, execution smoother, and creativity limitless. When technology fades into the background, what remains is pure vibe, effortless, human, and alive.
Amit Dhawan, Co-Founder, VibeTheory said, “VibeTheory is about decoding the science behind emotion. It is where creativity learns, strategy feels, and growth thinks. We are here to help brands find their natural rhythm in an intelligent world.”
Preetesh Chouhan, Co-Founder, VibeTheory said, “AI isn’t a trend, it’s the wildfire reshaping businesses”.“After two decades in digital transformation across APAC, I have learned that the most impactful innovation is intuitive. VibeTheory bridges data with desire, connecting machine intelligence with human instinct, precisely and empathetically. We aim to co-create a purpose built AI transformation engine for our partners & brands.”
With a focus on AI-led design, automation, and experience strategy, VibeTheory helps businesses evolve from static storytelling to adaptive, insight-driven ecosystems. The company brings together expertise in data, design, and technology to shape how brands think, feel, and grow in the age of intelligence.
Preetesh Chouhan brings over 20 years of experience in Digital Experience, Automation, and Transformation, having led and scaled businesses across India, Australia, Singapore, Indonesia, the Philippines, and Malaysia.
He has built strong teams, driven innovation in product development and customer experience, and turned complex challenges into profitable opportunities. Known for his strategic focus and hands-on leadership, Preetesh delivers transformation that is both tech-driven and deeply human.
