AI BRIEF follows what artificial intelligence is doing to marketing, media, advertising and communications, in India and beyond. It covers model and product launches, adoption by brands and agencies, agentic tools, and the business decisions behind them. About fifty pieces in this section carry the AI BRIEF label in the headline; those are the explainers and tool round-ups written for practitioners. The rest is daily news. The section opened in March 2025 and has already passed six hundred pieces.