As the festive advertising rush gets underway, brands are preparing to compete for the same audiences across a crowded digital ecosystem. VDO.AI is bringing a new approach to that competition with the launch of its Festive Ad Suite, an advertising stack built around its AI-powered Least Spillage Model, designed to reduce media wastage by making campaign delivery more relevant, contextual and measurable.
The offering brings targeting, creative and inventory quality into one system to help brands cut down on impressions unlikely to add value to a campaign. The idea behind the Least Spillage Model is to identify the right audience, understand what they are consuming, and decide whether an ad opportunity is worth taking before spending the impression.
This happens through AI models that make these decisions without manual intervention, resulting in sharper delivery and putting the right creative in front of the right audience, in the right context, while reducing the media spillage that can drain festive campaign budgets
The Festive Ad Suite, powered by VDO.AI’s AI-powered Least Spillage Model, brings together festive-ready ad formats across CTV, Rich Media Display, YouTube, In-App and OLV, including Adaptive AI Creatives across mediums, Gamified Ads and 3DX Ads. The suite applies AI across three layers of campaign delivery: personalising creatives, sharpening audience targeting, and improving relevance between the ad, the audience and the context in which it appears.
Akshay Chaturvedi – Chief Business Officer – VDO.AI, said, “Festive advertising can account for 30-40% of annual ad spends, yet majority of us still approach the season largely as a race for more impressions. At that scale, even small inefficiencies add up quickly.
“Our ‘Least Spillage Model’ comes from our belief that festive media needs a different operating principle where there are fewer irrelevant impressions, better-quality inventory and greater alignment between the audience, the context and the creative. As media plans get bigger during the festive season, we aim to give marketers a more controlled way to navigate the festive media rush, with less spillage along the way,” Chaturvedi added.
The festive season puts added pressure on marketing teams, with brands working against tight timelines and heightened competition while managing some of their largest media investments of the year. A recent EY report highlights this concern, with 57% of CMOs surveyed identifying wasted media spend as a business impact of unmanaged digital media leakage.
