Vummidi Bangaru Jewellers (VBJ) announces its special ‘Auspicious Akshaya Tritiya’ campaign ahead of Akshaya Tritiya, to be celebrated on April 19, 2026.
The ‘Auspicious Akshaya Tritiya’ offer will run from April 11th to 30th, inviting customers to explore a range of gold, platinum, diamond, and gemstone jewellery curated for the occasion.
As part of the celebrations, VBJ is offering up to 25% off on making charges across select gold, diamond, ruby, and platinum collections, along with 20% off on making charges on silverware and 10% off on silver jewellery.
Additionally, customers can avail discounts of 3% to 5% on solitaire purchases and 0% VA on 22K Coins.
Amarendran Vummidi, Managing Partner, VBJ said, “We are delighted to celebrate Akshaya Tritiya with our customers, a time that signifies prosperity, new beginnings and enduring traditions. There is a growing preference for jewellery that blends heritage with contemporary elegance, and our collections reflect this evolving taste.
“Through this festive campaign, we aim to offer a memorable experience that helps customers create lasting memories and honour traditions,” Vummidi said.
Jithendra Vummidi, Managing Partner, VBJ said, “Akshaya Tritiya has always been a deeply meaningful occasion for us at VBJ, as it underscores the enduring trust our customers place in us for their most cherished purchases. As we mark 125 years of our legacy, this milestone holds even greater meaning, rooted in craftsmanship, integrity, and timeless design.
“Our curated collections and festive offers are designed to make every purchase feel special and truly personal,” Vummidi added.
As a fifth-generation family-run brand, VBJ takes pride in its legacy as the creator of the Sengol (sceptre) – a symbol of democratic journey.
Rediscovered after 72 years through research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in the Parliament building, marking VBJ’s bond with cultural and national heritage.
With this ‘Auspicious Akshaya Tritiya’ campaign, VBJ continues to celebrate the significance of the festival, bringing together tradition, craftsmanship and customer experiences.
