Trackk has launched a new brand film focused on how young Indians discover and engage with investing. The campaign highlights the influence of stock tips, social media content and online communities on investment decisions, while positioning the platform around a more social and digital-first investing experience.
Released across the company’s digital channels, the film features Co-Founder & CEO Vedant Gupte as the “Finance Daddy”, walking viewers through the Trackk experience in a format that feels less like a finance advertisement and more like the kind of content Gen Z actually consumes every day.
Through humour, creator-style storytelling and internet-native references, the campaign reflects how a new generation discovers information, makes decisions and increasingly engages with investing.
Vedant Gupte, Co-Founder & CEO, Trackk, said, “Most investing platforms still communicate like financial institutions. But the generation entering markets today consumes information very differently. We wanted to create something that felt native to the internet rather than the financial industry. The film reflects how our users actually think, speak and interact with products.”
The campaign arrives at a time when Gen Z participation in financial markets continues to accelerate. Today, nearly 90 percent of Trackk’s user base belongs to the Gen Z demographic, with the average user aged between 20 and 24 years.
As more young Indians turn to creators, communities and digital platforms for financial discovery, Trackk believes the next phase of investing growth will be shaped as much by user experience as by market access.
The founder-led approach itself marks a departure from traditional financial advertising. Rather than relying on celebrity endorsements or institutional messaging, the film puts one of India’s youngest fintech founders front and centre, bringing a voice and personality that feels familiar to the audience the company is building for.
At its core, the campaign is rooted in a simple belief: if investing behaviour has changed, the investing experience needs to change too. Rather than asking users to navigate complexity, Trackk is building around discovery, personalisation and simplicity, using AI to help young investors find opportunities, build portfolios and participate in markets with greater confidence.
Founded by Vedant Gupte, Siddharth Thakkar and Aryan Jain, Trackk combines AI-led stock discovery, personalised investing journeys and simplified investing execution to help young Indians navigate financial markets with greater confidence.
In 2025, the company became India’s youngest registered broker. The company recently raised $3.7 million in funding from investors including Lightspeed, Info Edge Ventures and prominent angel investors.
The film is now live across Trackk’s social media platforms.
