In a first for any Telugu General Entertainment Channel (GEC) in a decade, Star Maa has clocked 764 GVM. The consistent market leader has also recorded an unprecedented leadership of 51% over its closest competitor in week 40 of the BARC ratings, setting off a great start to the festive quarter.
The grand finale of the most-watched reality show Bigg Boss Season 2 delivered a reach of 29.4 million viewers with the lion’s share of 42% in the slot — the highest for any Bigg Boss season ever.
Star Maa is also the Fiction leader in Prime time with 42% relative share
Speaking on the biggest week for the Telugu GEC, Kevin Vaz, CEO – South, Star India, said, “Star Maa has seen an incredible journey in the last 1 year. The channel has been ruling the Telugu market with its shows spanning various genres. With the stupendous number this week, Star Maa has now created a distinct gap with the next player and firmly set itself apart as the leader. The next phase promises to be even more exciting with the diverse and unique shows we plan to launch cementing Star Maa’s position as the most loved Telugu TV brand.”
The new launch of yet another reality show Pellichoopulu with 21 Million across 2 hours and a 53% GEC slot share created a blockbuster week for Star Maa.
With new launches in fiction offerings in the last few weeks, Star Maa has consolidated the viewership with 42% share in primetime from 6:00 – 9:30 pm Mon-Fri.
All India 15+ Star Maa was the #2 brand.
Below is the data on it (BARC, week 40, U+R All India 15+)
|Urban + Rural All India 15+|
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