Shyam Steel, a producer and manufacturer of primary TMT bars, announces the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association aligns the brand with a woman leader from sport and reflects its evolving brand positioning.
With this partnership, Shyam Steel underscores its view that strength extends beyond infrastructure and includes mindset, inclusion, and shared responsibility. Guided by its philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to shape its narrative by acknowledging the growing role of women in household and construction-related decision-making.
As women increasingly participate in decisions related to home building, safety, and long-term investments, Shyam Steel’s association with Harmanpreet Kaur reflects this shift. Her leadership and on-field experience align with the brand’s focus on responsibility, consistency, and long-term commitment.
The association is anchored in the belief that strong nations are built on informed choices made before the foundation is laid. These decisions are increasingly led by women who prioritise safety and quality. Through this partnership, Shyam Steel reinforces its campaign thought – “Strong Woman. Strong Steel. Strong India.” – highlighting the link between responsible choices, durable homes, and long-term development.
Harmanpreet Kaur will also be associated with Shyam Steel’s Apna Ghar App – “Neev Se Pravesh Tak”, a digital platform designed to support the home-building process. The app offers assistance across planning, material selection, expert guidance, and execution support. Her association with Apna Ghar aligns with the platform’s emphasis on trust, reliability, and informed decision-making during home construction.
Lalit Beriwala, Director, Shyam Steel said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
Megha Beriwala Gupta, Director, Shyam Steel said, “Today, women are no longer just participants but key decision-makers when it comes to building homes and securing the future of their families. Our association with Harmanpreet Kaur, including her involvement with the Apna Ghar platform, celebrates this change. She represents confidence, leadership, and trust qualities that resonate strongly with modern Indian women and align perfectly with Shyam Steel’s vision of building a stronger, more inclusive India.”
Harmanpreet Kaur, said, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India, backed by purpose and responsibility, resonates deeply with my own journey as a sportsperson and leader.”
This association was facilitated with the support of Yash Daga, Director at KPRD Fiberboard Advertising, whose brand partnership approach brought together the two entities based on alignment around credibility, leadership, and long-term value creation.
Through this collaboration, Shyam Steel continues to associate with personalities connected to leadership, sportsmanship, and trust. The partnership reflects the brand’s inclusive approach and recognition of women as stakeholders in construction and infrastructure-related decisions.
Shyam Steel operates across Bihar, Uttar Pradesh, Jharkhand, Odisha, North India, the North East, and South India, with expanding operations in Andhra Pradesh and Telangana. The association with a woman sports leader supports the brand’s engagement with audiences across regions.
With this announcement, Shyam Steel aligns its brand communication with themes of credibility, purpose, and inclusive strength, consistent with its long-term brand direction.
