Shailendra Singh, former Business Head – Physical Retail at Nykaa joins US-based luxury home décor brand D’Moksha as Co-Founder and Chief Operating Officer (COO). His joining marks a key milestone in D’Moksha’s journey as it prepares for a rollout in India.
Since its inception in 2020, D’Moksha has garnered a devoted following across the U.S. with its exquisite, ethically crafted home textiles, including premium curtains and table linens. By leveraging a vertically integrated supply chain and efficient logistics from India, the brand delivers fast fulfillment and unparalleled boutique-like quality, redefining the home textile experience.
Manav Dhanda, Co-founder and CEO, D’Moksha said, “Shailendra’s arrival comes at a transformative moment for D’Moksha. His leadership across digital and physical retail, combined with deep operational acumen, makes him a powerful addition to our founding team. Together, we’re poised to scale our U.S. success and make a meaningful impact in India. There’s something big coming—stay tuned.”
An alumnus of IIM Lucknow, Shailendra Singh brings over 20 years of experience in consumer goods, retail, and e-commerce. He held senior roles at Hindustan Unilever Limited, where he led sales, brand strategy, e-commerce, and digital transformation across key categories. He later joined Nykaa as Business Head – Physical Retail, playing a pivotal role in expanding its offline presence and omnichannel offering.
Shailendra Singh, Co-founder and COO, D’Moksha said, “D’Moksha’s strong foundation and mission-driven approach instantly stood out to me. It’s rare to find a brand that combines sustainability, style, and speed so seamlessly. With a proven model in the U.S., we’re now poised to reimagine how Indians shop for home décor—and I’m thrilled to help lead that journey.”
The company has been piloting a differentiated “curtains-at-home” experience in India, blending expert design consultations, real-size fabric trials, and digital visualization. The team teases a nationwide rollout in the coming months that will redefine convenience and personalization in the category.
