Orient Electric has appointed Sandhya Biswas as Chief Marketing & Customer Experience Officer, bringing on board a marketing leader with nearly two decades of experience across consumer durables, lifestyle, telecom, energy storage and home improvement sectors in India and the US.
Biswas joins Orient Electric from Fenesta Building Systems, where she served as Chief Marketing Officer since March 2026. In the role, she led the company’s marketing function and brand-building initiatives.
Prior to Fenesta, she was Senior Vice President and Head of Marketing, Product and Omnichannel at Livguard, overseeing the Livguard, Livfast and Indpower brands across energy storage, lithium and solar categories. She was responsible for marketing, product and omnichannel strategies for the business.
Before Livguard, Biswas served as Country Head at Morphy Richards India, where she led the kitchen and domestic appliances brand’s business operations in the country. Her responsibilities spanned category management, go-to-market strategy, channel development, digital marketing and new product launches.
She also spent nearly a decade at Kohler Co. across India and the US, holding leadership positions in marketing communications, retail experience, innovation, product management and category marketing. During her tenure, she worked on branding, digital marketing, customer experience and global product and channel strategies.
Earlier in her career, Biswas held product and marketing roles at MTS and Airtel, and began her professional journey as a software engineer at Xansa.
With experience spanning brand strategy, product innovation, digital transformation, P&L management and omnichannel marketing, Biswas has worked across brands including Livguard, Kohler, Morphy Richards, Airtel and Nex during her career.
