Priya Chandni has joined Bharti AXA Life Insurance as Head – Brand Management & PR, moving from Generali Central Insurance, where she served as Associate Vice President – Head, Brand & Marketing Communication.
Chandni announced the appointment on LinkedIn, describing the move as a new chapter focused on building and taking on new challenges. She will be based in Mumbai.
She spent over six years at Generali Central Insurance, where she led the enterprise brand and marketing function, driving brand transformation, integrated campaigns, market positioning, customer communication, employer branding and distribution marketing initiatives.
Prior to Generali Central Insurance, Chandni spent nearly five years at IDFC FIRST Bank as Assistant Vice President – Central Marketing. She worked across brand launches, retail banking, customer acquisition and internal communication, and was involved in rebranding and communication initiatives during the merger of IDFC Bank and Capital First.
Her earlier experience includes a three-year stint as Senior Manager – Marketing at Gitanjali Gems, where she worked on brands including Nakshatra, D’damas, Gitanjali Jewels and Maya Jewels. She also held agency roles at TBWA\India and Havas Worldwide Digital, working across brands such as Nissan, Singapore Airlines, Lavie Handbags, IDFC Mutual Funds, HDFC Bank Cards, ECGC and Voltas.
Chandni brings more than two decades of experience spanning brand management, marketing, communications, advertising and client servicing to her new role at Bharti AXA Life Insurance.
