Watch the MEDIACAST episode with Gaurav Sharma of Campus Activewear
My distinguished guest in this, the 24th episode of our MEDIACAST podcast series features the accomplished and respected young marketing veteran, Gaurav Sharma, Chief Marketing Officer of Campus Activewear Ltd, one of India’s largest sports and athleisure footwear brands.
Click play to listen to Gaurav Sharma, CMO of Campus Activewear Ltd on MEDIACAST podcast:
Gaurav looks at how India’s activewear and street casual ecosystem is evolving in exciting ways — powered by youth aspirations, self-expression, cultural confidence, and, across India, a fast-maturing modern consumer who has moved from the age-old replacement to the repertoire mindset.
He discusses how Campus, as a proud ‘Brand from Bharat’, continues to stay deeply relevant to India while operating with world-class quality and trendy designs marketed smartly, effectively to an always-on audience with (what we believe is) the clincher of Bharat-led pricing.
Gaurav speaks about the changing ways young India discovers, adopts, and emotionally connects with footwear and fashion. He reflects on how consumers are becoming more expressive, how aspiration and accessibility must co-exist, and why cultural grounding matters more than ever in shaping meaningful brand relationships.
He also shares important perspectives on Campus’ approach to balancing affordability with trend-led innovation, how the brand thinks about storytelling and youth connection, the thinking behind initiatives like empowering female consumers, the shift toward always-on engagement, and how relevance is now shaped across multiple platforms and consumer moments.
This honest conversation with a respected and accomplished young marketing veteran blends brand thinking, customer understanding and receptiveness to different media types, cultural resonance and business clarity for brand growth. (And while we didn’t speak about it in the episode, I invite you to check the superb, refreshed consumer and corporate websites of the company – Campusshoes.com and campusactivewear.com. They bring together the best of design, quality and appeal of Campus shoes to trigger impulse buying. The consumer website is a how-to for creating online customer magnets for fast moving, demanding, discerning audiences.)
Gaurav also speaks about trust, reputation, leadership learning, the evolving role of creators, and what truly matters to today’s young audience — not just from a marketing lens, but from a human perspective. His reflections are grounded in real India, real consumers, and real brand-building responsibility.
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