Liberty Shoes Limited has teamed up with neOwn, India’s app-based children’s book rental service, to provide added value to its customers. For one month, shoppers at all 25 Liberty stores across Bangalore will receive an exclusive ₹500 discount voucher with every purchase, redeemable against any neOwn subscription. The initiative positions Liberty as a brand that goes beyond footwear, offering experiences that engage families and young readers alike.
neOwn, founded by Kranti Gada (former COO of Shemaroo Entertainment Ltd.), appeared on IdeaBaaz and earned the attention and support of retail industry leader Anupam Bansal, Executive Director of Liberty Shoes, who was one of the Titans on the show.
Discussions between the two companies led to this collaboration, positioning Liberty
as a brand that invests not just in children’s footwear, but in their holistic development.
The collaboration represents a shift in how physical retail can add value beyond transactions. Rather than simply completing a sale, Liberty stores now offer parents
an opportunity to invest in their children’s cognitive development alongside their
physical growth.
Kranti Gada, Founder of neOwn, said, “I am deeply grateful to Bansal for seeing the potential in what we are building. Bansal offered valuable insights from being in the retail business for decades, along with access to Liberty’s retail infrastructure. This partnership validates our mission in a way that goes beyond capital. It is a testament to the power of believing in a shared vision: that every child deserves to be introduced to books early to grow confident, both physically and mentally.”
Anupam Bansal, Executive Director, Liberty Shoes, said, “Business has evolved beyond commercial transactions. Today’s customers are looking for brands that add real value to their lives. When I met Kranti on IdeaBaaz, I saw a founder who is building something that genuinely helps parents raise confident children. Liberty has the retail infrastructure to help scale that impact.
“Sometimes the best partnerships aren’t about funding, they are about finding aligned missions and acting on it together. Good shoes give children the physical confidence to explore the world. Good books give them the mental tools to understand it. This partnership makes both accessible to the families who trust Liberty. It’s a natural fit,” Bansal added.
The partnership is supported by a co-branded social media campaign highlighting
the connection between physical and mental development in children. Both brands
are creating educational content for parents around building confidence through
holistic growth. The Bangalore pilot represents the first phase of what could become a model for similar partnerships nationwide, demonstrating how established brands can support emerging startups while adding meaningful value for customers.
