Konami Digital Entertainment B.V. announced a collaboration with Sunil Chhetri, introducing his exclusive player card and avatar in eFootball™, launched on 9th October to coincide with Diwali celebrations.
As part of the festivities, Konami also launched the Diwali Cup, a national-level eFootball™ tournament with a ₹1 lakh prize pool.
Registrations for the Diwali Cup are open via the eFootball™ India Discord server and close on 16th October. Matches will take place from 16 to 30 October, with top performers and the winner able to meet guests such as Sunil Chhetri, KL Rahul, Nitish Kumar Reddy, Focused Indian, and Ahan Shetty at an exclusive event in Mumbai in December.
To coincide with Diwali, Konami will introduce an in-game Diwali Campaign featuring themed jerseys, firework goal effects, and celebratory profile banners, bringing elements of Indian culture into the game. Fans will also be able to obtain the Sunil Chhetri Starter Set, available from November onwards.
Junichi Taya, eFootball™ General Producer at KONAMI, said: “India has an incredible passion for football, and Sunil Chhetri stands as a true symbol of that spirit. We are honored to celebrate his career with this special in-game card. Additionally, as we look to build a stronger presence in the sub-continent, we are seeking to embrace localized activations, and this aligns with our vision perfectly. This collaboration reflects our long-term commitment to Indian fans as we look forward to seeing them celebrate both their hero and their festival inside eFootball™.
With over two decades of international football, Sunil Chhetri’s arrival in eFootball™ marks a new chapter in honoring his legacy. For fans across India, the launch is aimed to be a celebration of national pride, passion, and the growing power of Indian football. As KONAMI pushes ahead to deliver meaningful, localized experiences across the subcontinent, the brand seeks to ensure Indian fans remain at the heart of eFootball™.
