JK Lakshmi Cement (JKLC) announces the appointment of Aniruddha Sinha as Head – Marketing, reinforcing the company’s commitment to strengthening its brand and accelerating business growth through integrated, customer-centric marketing.
A marketing professional with over 2 decades of experience, Sinha brings expertise across brand strategy, digital transformation, consumer insights, channel loyalty, product innovation, and business growth. Over the course of his career, he has held leadership roles at organizations including Lafarge, Nuvoco Vistas, ABP, Bharti Walmart, Spencers Retail, PepsiCo, Pernod Ricard, United Spirits, and Emami.
He is an alumnus of IISWBM, Kolkata and a certified digital marketer from HubSpot Academy. He is also a qualified Strategic Management professional from IIM-Calcutta.
In his new role, Sinha will lead JK Lakshmi Cement’s marketing strategy, brand building, consumer engagement, and integrated marketing initiatives to further strengthen the company’s market presence and deepen stakeholder engagement.
Aniruddha Sinha, Head- Marketing, JK Lakshmi Cement, said, “I am delighted to join JK Lakshmi Cement at a time when the company continues to strengthen its leadership in the building materials sector. The brand has earned tremendous trust over the years, and I look forward to building on this strong foundation by leveraging consumer insights, digital innovation, and integrated marketing strategies to create meaningful value for customers, channel partners, and other stakeholders. Together with the team, I am excited to contribute to the next phase of the company’s growth journey.”
JK Lakshmi Cement continues to invest in building a future-ready organization by bringing experienced leaders on board who can drive innovation, customer engagement, and sustainable business growth. With this appointment, JK Lakshmi Cement further reinforces its commitment to building a future-ready organization driven by innovation, customer-centricity, and sustainable growth.
As a cement manufacturer, JK Lakshmi Cement has established a reputation for quality, reliability, and operational excellence. Through strategic investments in technology, brand building, and customer engagement, the company continues to strengthen its presence across the construction and infrastructure ecosystem while delivering long-term value to its customers, channel partners, and stakeholders.
