Hero MotoCorp has appointed actor Ishaan Khatter as the brand ambassador for its scooter range Hero Xoom, alongside the launch of a high-energy, music-led campaign titled “Xoom Xoom Xoom Baba.” The campaign positions the scooter as a youthful, expressive mobility option and is built around a vibrant narrative featuring Khatter performing stunts, riding through cityscapes, and dancing on scooters to an upbeat track, closing with the tagline “Get, Set, Xoom.”
The campaign features Ishaan Khatter performing stunts and riding the scooter. Set to an upbeat soundtrack, Khatter and a co-rider dance on their Xoom scooters and ride through the city, closing with the signature call ‘Get, Set, Xoom’. Khatter’s association with the brand reflects the spirit of Hero Xoom. He embodies the values that define the scooter: confident, expressive and in motion.
Aashish Midha, Head of Marketing, Hero MotoCorp said, “Hero Xoom reflects our focus on building products and brands that resonate with young consumers. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience.
“This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom,” Midha added.
As the ambassador for Xoom, Ishaan Khatter, Actor commented, “Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song.
“It has the perfect mix of nostalgia and youthful energy. Shooting it felt effortless and exciting, and I think audiences will really connect with the vibe and chemistry the film brings to life,” Khatter added.
The song is sung by Usha Uthup and the film is created by McCann India, part of Omnicom Advertising India.
Hero MotoCorp brings products that cater to the aspirations of young consumers through contemporary design, advanced technology and features, and Hero Xoom is an outcome of that vision. The Xoom range comprises Xoom 110, Xoom 125 and Xoom 160. It offers a combination of performance, sporty design and features including acceleration, 14-14 wheels, LED projector headlamp and front disc brake.
The brand continues to strengthen the Hero MotoCorp scooter portfolio. The Hero Xoom 110 and Xoom 125 are available across the Hero MotoCorp dealership network, while the Xoom 160 is available at Hero Premia dealerships.
