According to data compiled by Chrome OTT (COTT) for Week 29 ’26, the Indian streaming sector saw JioHotstar return to the top position in overall platform reach. The platform recorded a reach of 84.51%, translating to 107.32 million unique viewers.
Netflix occupied the second spot with a 70.38% reach (33.78 million unique viewers), while Amazon Prime Video (including Amazon MX Player content on CTV) followed in third place with a 31.59% reach (24.64 million unique viewers).
| Platforms | Reach | Unique viewers (In Million)* |
| Jio Hotstar | 84.51% | 107.32 |
| Netflix | 70.38% | 33.78 |
| Amazon Prime Video ( Includes Mx Player CTV shows ) | 31.59% | 24.64 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
AVOD and SVOD Original Performance
In the AVOD Originals segment, titles on Amazon MX Player led the viewership charts:
| AVOD Originals Shows | Reach | Unique viewers (In Million)* |
| Raktanchal Season 3 | 23.18% | 38.94 |
| Campus Beats: The Game of Love | 9.03% | 15.17 |
| Arafta Season 2 | 6.95% | 11.68 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
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Raktanchal Season 3: The Purvanchal-based crime drama topped the category with a 23.18% reach (38.94 million unique viewers), following political rivalries, local crime syndicates, and escalating gang warfare in Central India.
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Campus Beats: The Game of Love: The youth dance drama registered a 9.03% reach (15.17 million unique viewers), tracking street dancers navigating romance, personal rivalries, and competitive dance battles at a premier arts institute.
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Arafta Season 2: The romantic drama series recorded a 6.95% reach (11.68 million unique viewers), exploring modern relationships and interpersonal conflicts.
Also read: Raktanchal S3 draws 44.55 mn viewers in opening window on Amazon MX Player: Chrome DM COTT
The SVOD Originals category saw strong engagement across non-fiction formats and global fantasy franchises:
| SVOD Originals Shows | Reach | Unique viewers (In Million)* |
| Lock Upp (Netflix) | 20.46% | 25.99 |
| India’s Got Latent Season 2 (Netflix) | 49.08% | 23.56 |
| House of the Dragon Season 3 (JioHotstar) | 27.50% | 21.45 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
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Lock Upp (Netflix): The captive-reality show led the segment in unique reach at 20.46% (25.99 million unique viewers), featuring controversial celebrity contestants competing under strict confinement and voting dynamics.
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India’s Got Latent Season 2 (Netflix): The comedy talent showcase created by Samay Raina recorded a 49.08% reach (23.56 million unique viewers), highlighting unconventional and eccentric amateur performances evaluated by a panel of comedians.
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House of the Dragon Season 3 (JioHotstar): HBO’s fantasy prequel registered a 27.50% reach (21.45 million unique viewers) across its multi-lingual release in English, Hindi, Tamil, and Telugu, focusing on the civil war within the Targaryen dynasty.
Movies and Cinematic Trends
The movie segment featured a mix of romantic dramas, local thrillers, and global sci-fi adaptations:
| Movies | Reach | Unique viewers (In Million)* |
| Chand Mera Dil (Jio Hotstar) | 53.85% | 25.85 |
| Ikka (Netflix) | 50.47% | 24.22 |
| Masters of the Universe (2026) (Amazon Prime Video) | 16.17% | 20.54 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
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Chand Mera Dil (JioHotstar): The romantic thriller starring Ananya Panday and Lakshya topped the movie category with a 53.85% reach (25.85 million unique viewers) across English, Hindi, Tamil, and Telugu, exploring intense passion and unexpected deception.
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Ikka (Netflix): The Hindi crime thriller followed with a 50.47% reach (24.22 million unique viewers), centering on underground crime, high-stakes revenge, and law enforcement chases.
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Masters of the Universe (2026) (Amazon Prime Video): The live-action sci-fi fantasy adaptation secured a 16.17% reach (20.54 million unique viewers) in Hindi, Tamil, and Telugu, detailing Prince Adam’s battle against Skeletor to protect Eternia.
TV Catch-Up Consumption Trends
Linear television content distributed through streaming apps remained a major driver of continuous daily traffic:
AVOD Catch-Up:
| Tv Catch-Up ( AVOD ) | Reach | Unique viewers (In Million)* |
| Taarak Mehta Ka Ooltah Chashmah (Sony Liv) | 23.53% | 8.24 |
| Hastinapur Ke Veer (Sony Liv) | 22.35% | 7.82 |
| India’s Best Dancer (Sony Liv) | 22.09% | 7.73 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
Sony LIV maintained leadership in this segment. The daily sitcom Taarak Mehta Ka Ooltah Chashmah led with a 23.53% reach (8.24 million unique viewers). The animated epic Hastinapur Ke Veer followed closely at 22.35% reach (7.82 million unique viewers), while the reality dance show India’s Best Dancer achieved a 22.09% reach (7.73 million unique viewers).
SVOD Catch-Up:
| Tv Catch-Up ( SVOD ) | Reach | Unique viewers (In Million)* |
| Laughter Chefs S3 (JioHotstar) | 12.44% | 15.80 |
| Anupama (JioHotstar) | 5.49% | 6.97 |
| Yeh Rishta Kya Kehlata Hai (JioHotstar) | 4.41% | 5.60 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
JioHotstar held the top three positions. The celebrity culinary comedy Laughter Chefs Season 3 led the category with a 12.44% reach (15.80 million unique viewers). The family drama Anupama recorded a 5.49% reach (6.97 million unique viewers), while the long-running daily soap Yeh Rishta Kya Kehlata Hai generated a 4.41% reach (5.60 million unique viewers).
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Disclaimer – The published data is based on the actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.
COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)
