In a MediaBrief exclusive, Ashish Kukreja, Founder and CEO of Homesfy and Mymagnet, speaks about the inspiration behind the brand’s Sapno Ka Gullak campaign.
He outlines how the campaign aligns with Homesfy’s core values and underlines how Homesfy is helping customers achieve their dream of homeownership. Kukreja also reveals the marketing strategy and media mix of the campaign and shares Homesfy’s vision and goals for the future.
Sharing the inspiration behind Sapno Ka Gullak and the theme of family sacrifice and homeownership for this Diwali campaign, Ashish Kukreja says, “Saving has been an integral part of Indian culture, passed on for generations, and we wanted to recognize the feeling of saving every penny to achieve our dreams. I can bet even you had a gullak in your home.”
“With Sapno Ka Gullak, we’re celebrating Diwali and honouring every family’s quiet sacrifice. Homeownership comes with patience, resilience, and many sacrifices for all of us, and we at Homesfy understand that. Sapno Ka Gullak is the expression to praise and celebrate those efforts,” he explains.
Elaborating on how this campaign aligns with Homesfy’s core values and mission in the real estate market, Kukreja states, “The dream of owning a home comes with its own challenges, and we wanted to share that through this campaign.”
“At Homesfy, we strive for customer-centricity and a seamless home buying experience. Once your requirements are provided, our experts will develop the best housing solution you would love to call your dream home,” he shares.
“Initiating the home search, providing an unbiased view of the alternatives, negotiating the best payment plans on your behalf, completing paperwork, and everything else, we take care of your dream at every step,” reassures Kukreja. “Simply put, we go to every extent to deliver what’s best for our clients, ensuring a personalised and effortless home buying journey.”
Ashish Kukreja on the USPs of Homesfy
Given the challenges of skyrocketing property prices, especially in cities like Mumbai, Kukreja explains how Homesfy assists middle-class families in achieving their dream of homeownership.
“Real estate has evolved drastically in the past two decades. We have seen spikes in property prices. As a real estate brokerage firm, we are associated with top developers across the city and promote verified properties only,” he says.
“Our unique selling proposition (USP) lies in our no-brokerage policy and home loan support, which are part of the end-to-end home buying solutions we offer. This, combined with our wide range of choices, allows us to cater to every aspiring homebuyer and safeguard their lifelong investments,” affirms Kukreja.
Kukreja on Homesfy’s marketing strategy, media mix, tech use
Expanding on the marketing strategy and media mix for Sapno Ka Gullak, Kukreja comments, “The marketing strategy for this campaign is centred around digital media and social media. Our primary focus is to build brand awareness. A vast range of our audience is digitally enabled, and it’s easier to reach out to them via digital channels. Digital and social media platforms are helping us amplify this campaign with a more targeted reach.”
With Homesfy positioning itself as a tech-led real estate brokerage platform, Kukreja highlights the role technology plays in helping families find homes. “Our technology-driven process, with its efficient customer relationship management (CRM) systems and website, is designed to save your time.
“The search bar on our website enables you to find your dream home with a simple keyword, while the other functions narrow it down to your perfect fit,” says Kukreja, affirming that, “With our robust technology, you get hassle-free and seamless home buying assistance, ensuring you make the best decision of your life.”
Kukreja on his vision for Homesfy’s future growth
Revealing the future vision and goals for Homesfy, Kukreja says, “Thinking about the future vision and goals, we are expanding our presence, like the new office in Hyderabad.”
To wrap up the conversation, he says, “We are seeing a positive response to the campaign, and Sapno Ka Gullak is just one story from the countless home buying journeys in our directory. We would love to share more of them in the coming times.”
