Dubstep, the fast-fashion consumer tech brand from the Nu Republic universe, has named actor Abhay Deol as its brand ambassador, signalling a renewed push to strengthen its identity at the intersection of music, pop culture and accessible technology.
The association aims to reinforce Dubstep’s positioning around creativity, freedom and self-expression, values the brand says are core to its “Made to Play” philosophy.
Inspired by music, movement and contemporary culture, Dubstep has been building a distinct presence in India’s crowded consumer electronics market by focusing on expressive, easy-to-use products designed for everyday, on-the-go lifestyles. Its portfolio spans True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables and mobile accessories.
Deol’s appointment is positioned as an organic fit: beyond his film career, he is a well-known music enthusiast and DJ, recognised for carving an unconventional path—an attitude that aligns closely with Dubstep’s attitude-first brand DNA.
Abhay Deol said, “What I like about Dubstep® is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are, without overthinking. That’s something I connect with deeply. Dubstep® is tech with personality — and that makes it real.”
Ujjwal Sarin, Founder, Nu Republic Universe, said,“Dubstep® was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While Dubstep® is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly — authentic, independent, and effortlessly cool.”
The collaboration with Abhay Deol marks a significant milestone in Dubstep® ’s growth journey as the brand continues to scale its presence across India and strengthen its connection with a generation that values participation over perfection.
