What starts as a boys’ game of ‘Never Have I Ever’ quickly spirals into chaos in DreamSetGo’s latest launch campaign. The campaign features comedian Tanmay Bhatt alongside cricket player Sourav Ganguly and actor Ayush Mehra.
Over matcha-fuelled confessions and banter, the film captures Bhatt’s reactions as Sourav Ganguly and Ayush Mehra casually recount bucket-list sports experiences. These moments range from access to F1 paddocks and luxury hospitality to Wimbledon Centre Court access, private cricket boxes, and even meeting David Beckham, enabled by DreamSetGo.
As global sports fandom in India continues to surge, fans are looking for ways to experience sport beyond just watching it on screens. Yet, access to premium sporting events and curated fan experiences has traditionally remained fragmented, difficult to navigate, and limited to a few. DreamSetGo bridges this gap, making sports travel and hospitality more accessible, seamless, and experience-led for Indian fans.
Conceptualised by Barcode Entertainment, the campaign blends humour, creator-led storytelling, and aspirational sports culture to position DreamSetGo as the ‘Home of Premium Experiences Worldwide’. Built in a social-first format, the film moves away from traditional advertising, leaning instead into entertainment-led storytelling and creator chemistry, reflecting how modern audiences consume branded content.
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Monish Shah, Co-Founder and CEO, DreamSetGo said, “Sports fandom today is increasingly driven by experiences and not just viewership. Fans want to feel closer to the action, the atmosphere, and the moments that feel once-in-a-lifetime. That’s what DreamSetGo was built to enable. We wanted this campaign to capture that emotion in a fun, relatable way through conversations that instantly make fans think, ‘I want to experience that too.”
Rahul Khanna, Founder and CEO, Barcode Entertainment said, “Honestly, the casting is the campaign. Once you get the right three people in a room, the film almost writes itself. We didn’t want to guess our way into that, so we ran it through Campaygn.com, our in-house tech, to actually see where audiences overlap and where the affinity is real versus where it just looks good on paper.
“Dada, Tanmay and Ayush came out as a no-brainer, three completely different worlds, but one shared audience that genuinely cares about sport, travel and culture. After that, our job was simple: don’t over-direct it, don’t over-brand it, just let them talk. The flexes are real, the reactions are real, and the FOMO writes its own script. That’s the kind of work we like putting our name on,” Khanna said.
The campaign will roll out across digital and social platforms with creator-first assets aimed at driving engagement, platform discovery, and conversations around premium sports experiences.
