As the ICC Men’s T20 World Cup 2026 concluded with the India vs New Zealand final, digital fan engagement on the Crex cricket platform saw a strong rise compared to the India vs South Africa final during the 2024 tournament. The comparison highlights how fans increasingly rely on digital platforms for real-time match insights, statistics, and analysis during the most decisive moments of major tournaments.
During the 2026 final between India and New Zealand, Crex recorded 15% increase in visitors compared to the 2024 final between India and South Africa. Monthly engagement on the platform also grew significantly. Monthly active users reached approximately 19 million during the tournament period, reflecting a 20% increase compared to around 16 million users during the 2024 edition’s final phase.
Commenting on the growing digital engagement during major cricket events, Purshottam Rawat, CEO, Crex said, “Major tournament finals bring together millions of fans who want more than just the score they want deeper insights, statistics, and context around every moment of the game. The strong engagement we saw during the India–New Zealand final reflects how fans today follow matches across multiple screens, turning to platforms like CREX for real-time data and analysis that enhances the viewing experience.”
User interaction on the platform deepened further during the closing match. Total time spent on the Crex app reached 213.5 million minutes, marking a 24% increase compared to the engagement recorded during the 2024 final. Similarly, total visitor sessions rose to 56.55 million, reflecting a 20% increase over the sessions recorded during the previous tournament’s final. The numbers indicate that fans are increasingly returning to digital platforms multiple times during live matches to access real-time statistics, match breakdowns, and contextual insights while following the broadcast.
The data from the India–New Zealand World Cup final highlights how major tournament moments continue to drive deeper interaction with real-time match data and analytics. With millions of fans actively tracking scores, player performances, and match developments throughout the game, platforms like Crex are increasingly becoming a destination for cricket audiences seeking a more informed and immersive match experience.
