In week forty-seven of 2024 (COTT Week: November 16th – 22nd), JioCinema led the streaming landscape with 36.91 million unique viewers and achieved a reach of 23.97%, according to Chrome DM’s Chrome OTT report.
During this week, reality show Bigg Boss, streaming on JioCinema, attracted 8.98 million unique viewers.
This week, the documentary film Nayanthara: Beyond the Fairy Tale, streaming on Netflix, emerged as the top movie, garnering 8.30 million unique viewers.
Top 3 OTT platforms in week 47’24
| Platforms | Reach | Unique viewers (Mn)* |
| JioCinema | 23.97% | 36.91 |
| Netflix | 22.48% | 34.62 |
| Disney+ Hotstar | 16.71% | 25.74 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
In week 47 of 2024, JioCinema, Netflix, and Disney+ Hotstar emerged as the top three OTT platforms in India, according to Chrome DM’s Chrome OTT report. JioCinema led the pack with a reach of 23.97%, translating to 36.91 million unique viewers.
Netflix slipped to the second position in week 47, while Disney+ Hotstar rounded out the top three. Netflix achieved a reach of 22.48%, equivalent to 34.62 million unique viewers. Disney+ Hotstar secured 25.74 million unique viewers with a reach of 16.71%.
Top 3 shows in week 47’24
| Shows | Reach | Unique viewers (Mn)* |
| Bigg Boss (JioCinema) | 5.83% | 8.98 |
| Hustle 4 (JioCinema) | 4.00% | 6.16 |
| Citadel: Honey Bunny (Amazon Prime Video) | 3.84% | 5.92 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
During week 47 of 2024, reality show Bigg Boss, streaming exclusively on JioCinema, topped the charts with a reach of 5.83%, translating to 8.98 million unique viewers.
In second place, reality show Hustle 4 on JioCinema attracted 6.16 million unique viewers, achieving a reach of 4.00%.
The action thriller show Citadel: Honey Bunny on Amazon Prime Video secured the third spot with 5.92 million unique viewers and a reach of 3.84%.
Top 3 binged shows in week 47’24
| Binged Shows | Reach | Unique viewers (Mn)* |
| Bigg Boss (JioCinema) | 5.83% | 8.98 |
| Citadel: Honey Bunny (Amazon Prime Video) | 3.84% | 5.92 |
| Yeh Kaali Kaali Ankhein (Netflix) | 3.32% | 5.11 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
During this week, Bigg Boss, Citadel: Honey Bunny and Yeh Kaali Kaali Ankhein emerged as the top three most-binged series, in that order.
Leading the binge-watching list, Bigg Boss on JioCinema attracted 8.98 million unique viewers, achieving a reach of 5.83%.
Following this, Citadel: Honey Bunny and Yeh Kaali Kaali Ankhein drew 5.92 million and 5.11 million unique viewers, respectively.
Top 3 movies in week 47’24
| Movies | Reach | Unique viewers (Mn)* |
| Nayanthara: Beyond the Fairy Tale (Netflix) | 5.39% | 8.30 |
| Secret Agent (JioCinema) | 5.03% | 7.74 |
| Sangathamizhan (JioCinema) | 4.65% | 7.17 |
Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.
During week 47 of 2024, the documentary film Nayanthara: Beyond the Fairy Tale, directed by Gautham Vasudev Menon was the top movie. Streaming on Netflix, Nayanthara attracted 8.30 million unique viewers and achieved a reach of 5.39%.
The action-thriller film Secret Agent on JioCinema secured 7.74 million unique viewers and achieved a reach of 5.03%.
The Tamil-language action drama Sangathamizhan on JioCinema, rounded out the top three, attracting 7.17 million unique viewers and achieving a reach of 4.66%.
Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.
The platform offers various on-the-go features, including live viewership of platforms and shows, real-time migration of platforms, and a customized web dashboard accessible from anywhere. Users can access a rich and comprehensive client interface to access detailed viewership, share, TSV data reports categorized by demographic, genre, and market, all on-the-go.
Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.
These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.
Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Disclaimer: The published data is based on the actual consumption of OTT content and includes viewer consumption resulting from subscribers sharing their passwords with others to view content. Viewer numbers and engagement may therefore reflect shared access beyond the original subscriber base.
COTT Unique viewers = CTV subscribers *3 (3 viewers per subscription) + Mobile subscribers*1.1 (1.1 viewers per subscription)
