ControlZ, a brand focused on India’s pre-owned smartphone experience, has been featured on IdeaBaaz, Zee TV’s business reality show, for its approach to building a premium, reliable, and brand-led refurbished device category in India.
The feature marks an important moment for the company as it steps into a wider consumer narrative and prepares for its next phase of growth.
What began as an effort to bring structure to a largely unorganised market has evolved into a brand that is setting new expectations for refurbished devices. ControlZ has built its identity around precision restoration, consistency, and consumer trust, elements that have helped it establish a distinct position in a category long associated with uncertainty and uneven quality.
Yug Bhatia, Founder and CEO, ControlZ said, “IdeaBaaz gave us a powerful platform to show the depth of work and discipline behind every device we restore. It reaffirmed our belief that India is ready for refurbished smartphones that feel premium, dependable, and aspirational. As we expand deeper into offline and general trade channels, our focus remains on making high-quality refurbished devices accessible across every nook and corner of the country.”
The company is preparing for a broader offline push by strengthening its retail presence and distribution network, with the aim of enabling consumers to purchase refurbished devices with greater confidence. ControlZ is also sharpening its supply chain and operations to support this scale.
The IdeaBaaz feature comes at a time when rising smartphone prices and shifting consumer behaviour are bringing refurbished devices into sharper focus. ControlZ’s appearance on the show reflects both its business growth and its role in shaping a structured, modern, and brand-first pre-owned smartphone ecosystem in India.
As the market continues to evolve, ControlZ aims to raise consumer expectations, positioning pre-owned devices as a considered, sustainable, and aspirational choice.
