Call Me Chunky, the ice cream brand has unveiled its first brand campaign film, ‘Unlocking Emotions, One Chunk at a Time’, featuring Bollywood actor Arjun Kapoor.
The film shows Arjun maintaining his deadpan expressions through different situations, including a ghostly encounter and a Tarantino-style finger mishap, without reacting. His expression changes only when Call Me Chunky enters the frame.
After one spoonful, his emotions shift to surprise, joy, laughter, and tears. The story highlights the brand’s positioning around indulgence and texture.
Actor Arjun Kapoor said, “I loved the concept of this campaign because it plays on my natural emotions in the most fun, tongue-in-cheek way. I enjoy work that doesn’t take itself too seriously, and this was a chance to show my lighter side while sharing something genuinely fun. Call Me Chunky is not just ice cream; it’s an experience that’s loaded, textured, and full of surprises, just like my life.
“It’s indulgence that can break even my poker face, and that’s saying something! For me, it’s about enjoying the moment, having fun along the way, and bringing a smile to people’s faces. The brand’s ethos, its coolness, and its ability to stand out in an authentic way really connected with me, and honestly, after shooting this film, I don’t think I’ll ever look at ice cream the same way again,” Kapoor said.
Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, said, “Arjun’s persona was the perfect canvas for us to bring the brand to life. His ability to stay straight-faced through any situation gave us the perfect set-up because only something as bold, chunky, and indulgent as our ice cream could bring out that flood of emotions. With this campaign, we’ve captured the joy, mischief, and unfiltered delight that define Call Me Chunky because for us, it’s never just ice cream, it’s about chunking up life in the most unforgettable way.”
Launched earlier this year, Call Me Chunky is present in the premium ice cream segment with its promise of “Textured, Loaded, and Unapologetically Fun” indulgence. The debut portfolio features six flavours, including Berry Cheesy Dream, Cookie Caramel Charms, Pop-Pop Caramel, Fudgy Rocky Road, Choco Brownie Spells, and Raspy Choco White.
Currently available in Mumbai, Pune, and Bengaluru, Call Me Chunky can be found on delivery platforms such as Swiggy, Zomato, Zepto, Swiggy Instamart, and Blinkit, as well as in offline outlets including Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket.
