AdLift has secured the SEO and Content Marketing mandate for Baby Forest, a premium Ayurveda-inspired baby care brand. The engagement focuses on organic growth strategy through AI search visibility, combining traditional SEO with AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
The scope includes technical SEO, content ecosystem development, and AI-driven visibility enhancement across platforms such as ChatGPT, Google Gemini, and Perplexity AI. The objective is to improve high-intent discovery, strengthen category authority, and drive business outcomes through organic channels.
Prashant Puri, Co-founder and CEO, AdLift said, “Search is no longer limited to blue links. Today, consumers are discovering brands through AI-generated answers, recommendations, and summaries. Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions.”
Prashant Puri continued, “We see AI-led SEO contributing significantly to organic revenue growth over the next 12 to 18 months. For a category like baby care, where trust and information play a critical role, content and visibility will directly influence conversion outcomes.”
Onkar Singh, head of Digital Marketing, Baby Forest said, “As we scale, organic search remains a critical growth driver for us. AdLift’s expertise in combining content with AI-led search strategies aligns well with our vision to reach conscious parents at every stage of their journey.”
