Watch the video of MVP with Amit Syngle, MD and CEO of Asian Paints:
Amit Syngle, MD and CEO of Asian Paints, is my distinguished guest on this episode of MVP – The Master’s Voice Podcast from Mediabrief.com. Syngle — across an illustrious career from MT (Management Trainee) to MD & CEO, is respected for having grown the company to Asia’s second-largest and India’s largest paint and home decor giant, and to a place in the World’s Top 5 in Architectural coatings.
We speak about the company’s 80-year history, its massive size and turnover, and its Har Ghar Kuch Kehta Hai’ festive campaign, which focuses on the timeless emotional connection people have with their homes. Among other things, Syngle discusses Asian Paints’ strategic evolution from a paint manufacturer to an integrated home decor solutions provider, the scale of the Indian paint and coatings market, and the people-first leadership culture driving the company’s success and high reputation.
Press Play to listen to the episode with Amit Syngle, MD and CEO of Asian Paints:
Syngle shares how Asian Paints has continued to build on its legacy with a rare combination of consumer understanding, design leadership and the ability to stay culturally connected to India’s evolving lifestyles. He speaks about how the ‘Har Ghar Kuch Kehta Hai’ campaign reflects the emotions associated with belonging and identity, and why it continues to resonate across generations, reminding audiences of the joy and pride that homes hold. He also touches upon how the campaign connects with audiences across the country through strong cultural platforms that amplify its emotional appeal.
In the conversation, Syngle provides a sense of the size and momentum of the paints and coatings market, and how Asian Paints’ foray into décor has reinforced its position as a trusted partner for homeowners seeking inspiration and solutions.
He also speaks about the company’s training academies that upskill lakhs of painters and tradespeople, helping deliver a better experience for consumers while strengthening the wider ecosystem.
We also explore Asian Paints’ role in democratizing art and design through collaborations that have brought murals, colour and cultural storytelling to public spaces across India. Syngle shares how these initiatives help communities engage with creativity in meaningful ways and reflect the brand’s belief in beauty beyond the home.
The episode then moves into the culture of Asian Paints, and the important qualities that define the workplace — inclusiveness, the freedom to contribute, genuine relationship-building and the ability to embrace changing generations.
Syngle also recalls his own journey from Management Trainee to MD, and the lessons of passion, perseverance, holistic exposure and people engagement that have shaped his leadership approach over the years.
We also speak about why Reputation Management is important today, and Syngle shares how safeguarding reputation is not just a leadership mandate but a collective responsibility across teams and partners. He explains how culture and values shape how a brand is experienced, remembered and trusted, and why this consciousness must be embedded across the organisation.
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