adidas unveils Originals Sport campaign featuring Tate McRae, Emilia Mernes and Harper Murray

adidas unveils Originals Sport campaign with Tate McRae, Emilia Mernes and Harper Murray

adidas introduces Originals Sport, its first training collection that brings together the style DNA of adidas Originals with performance technologies designed for women. The Originals Sport campaign is fronted by music artists Tate McRae, Emilia Mernes, and professional volleyball player Harper Murray, three women who move between culture, creativity and sport, embodying the spirit of Originals Sport.

The collection responds to a desire for individuality. Inspired by the DNA of adidas Originals and engineered for performance, Originals Sport challenges the idea that workout wear has to look a certain way, encouraging women to express their personal style without compromising on performance.

Lisann Costello, VP Product Design Partnerships and Sports Marketing, adidas said, “For years, there was an expectation that serious training came with a certain uniform. Today, women are redefining what performance looks like. They want workout wear that reflects who they are, not just what they’re doing. Originals Sport brings together the style heritage of adidas Originals with the performance expertise adidas is known for, allowing women to train without compromising between performance and self-expression.”

Rooted in decades of Originals style codes and engineered with adidas performance expertise, Originals Sport collection brings together two of the company’s strengths, sport performance and street style, in a way that feels distinctly adidas.

Inspired by the Superstar tracksuit, the collection reinterprets classic adidas Originals design codes through a modern training lens. Trefoil branding, feminine cut lines and expressive proportions with an unexpected colour palette alongside performance technologies designed to support movement, comfort and confidence.

The collection delivers a complete training wardrobe with personality, underpinned by purpose-built technical materials designed to support comfort without compromising style. Key pieces include:

  • Bras: Low and medium support, featuring AdiSOFT for breathable comfort and LYCRA® ADAPTIV for a breathable and flexible fit.

  • Leggings: 7/8 and full-length leggings made with LYCRA® ADAPTIV for unrestricted movement.

  • Tops: Superstar Bra Tee and Originals Sport Tank Padded made with CLIMACOOL technology to support ventilation and cooling.

  • Layering pieces: Superstar Midlayer and Originals Sport Coverup – lightweight and versatile layering pieces.

  • Onesie: a statement piece that’s perfect for creative layering.

The Originals Sport collection was launched in New York City on 22 July 2026 and will be available on adidas’s website and retail stores starting today. The collection is priced between INR 4,999 and 7,999.